The Southeastern Conference (SEC) has historically been seen as the dominant conference in college football for years. With an SEC team winning eleven of the last twenty FBS National Championships, including winning seven championships in a row from 2006 to 2012, it is easy to understand why the conference has its dominant reputation. However, in recent years, the Big 10, Big 12, ACC, and Pac-12, the other four “Power Five” conferences, seem to be creeping up on the SEC in terms of competitiveness and domination.
Conferences Compared in 2015 and 2016 Week 8 AP Top 25 Rankings
In the 2015 Week 8 AP Top 25, five SEC teams were ranked in the Top 25, compared with four ACC teams, four Big 10 teams, four Big 12 teams, and three Pac-12 teams. In comparison, in the 2016 Week 8 AP Top 25, eight SEC teams, four ACC teams, four Big 10 teams, three Big 12 teams, and three Pac-12 teams were ranked within the Top 25. However, in the 2016 Week 8 poll all four Big 10 teams ranked were ranked in the top ten, demonstrating the overall talent of the Big 10 compared to the other conferences. Overall, both years the Power Five conferences together represented at least eighty percent of teams in the Week 8 AP Top 25 rankings with the SEC having the most teams ranked in both years.
Which Power Five Conference Has Most U.S. Fans?
According to a 2015 study on the Sports Business Research Network (SBRnet), the Big 10 had the highest percentage of people who chose a team in the conference as their favorite. The study asked U.S. fans to choose their favorite football team and lists the teams in order of the percentage of people who chose that team as their favorite. Ohio State ranks first with 5.8 percent of Americans ranking the team as their favorite team with fellow Big 10 member Penn State in second with 4.3 percent. All fourteen Big 10 teams combined represented 26.8 percent of America’s favorite teams with the fourteen SEC and ACC teams representing 18.9 and 15.2 percent, respectively. The ten teams in the Big 12 and twelve teams in the Pac-12 represent 9.1 and 14.1 percent, respectively. Measuring the dominance of these five conferences based on U.S. fandom, it would seem that the Big 10 has a significant advantage compared to the other four power conferences. The chart below demonstrates these statistics.
How do the Power Five Conferences Match-up in College Football Revenues?
Data gathered by SBRnet from the U.S. Department of Education lists Division I college football revenues by team for the years 2004 and 2011 through 2015. In 2015, the ACC, Big 10, and SEC, all of which consist of fourteen teams, had total revenues of $538,167,226, $660,739,951 and $899,550,851, respectively. The Big 12, consisting of ten teams, had total revenues of $476,297,210, and the Pac-12 containing twelve teams had $505,981,411 in total revenue. With average revenue per team of $64,253,632.21, the SEC clearly dominates the revenue arena. The Big-12, with average revenue per team of $47,629,721 is a distant second from the SEC but a close competitor with the Big 10, which has average revenue per team of $47,195,710.79. With average revenues per team of $42,165,117.58 and $38,440,516.14 respectively, the Pac-12 and ACC come in fourth and fifth in revenues. Therefore, the SEC absolutely dominates the other four Power Five conferences when it comes to revenue. The graph below demonstrates this trend.
So is the SEC Still the Dominant Conference in College Football?
Based on rankings, fandom, and revenues, the SEC overall still dominates the college football world, but other conferences, especially the Big 10, are becoming strong competitors with the SEC. Talent-wise, while the SEC may have more teams ranked in the AP Top 25, the Big 10 has very strong teams based on rankings. Additionally, the Big 10 seems to have more favorite teams in their conference, but SEC fans seem to be more passionate and invest more money into their teams based on the amount of money SEC teams earn per year compared to other conferences. Only time will really tell if the SEC will continue to be seen as the dominant conference in college football.
Written by Sara Griffith https://www.linkedin.com/in/saragriffith.
General Editor: Macy Marin https://www.linkedin.com/in/macy-marin-833311112
ESPN. (2015, October 25). 2015 College Football Rankings – Week 8. Retrieved from <http://www.espn.com/college- football/rankings/_/seasontype/2/year/2015/week/8>.
ESPN. (2016, October 16). 2016 College Football Rankings – Week 8. Retrieved from <http://www.espn.com/college- football/rankings/_/seasontype/2/year/2016/week/8>.
NCAA. (2016). Football Championship History. Retrieved from <http://www.ncaa.com/history/football/fbs>.
Sports Business Research Network. (2015). Football (College): Power 5 Conference Teams: % of all U.S. Fans Ranking Team as Favorite. Retrieved from <http://www.sbrnet.com.ezproxy.samford.edu/research.aspx?subrid=990.>
Sports Business Research Network. (2015). Football: College Football Revenues, NCAA Division I, by Team. Retrieved from <http://www.sbrnet.com.ezproxy.samford.edu/research.aspx?subrid=800>.