Major League Baseball has been working overtime to find ways to connect with the millennial generation. With the average age of MLB fans being almost 20 years older than that of the NBA and MLS, the baseball industry has implemented numerous strategies aimed at attracting younger fans. These strategies seem to be working based on TV viewership numbers for the MLB postseason. Overall, the 2015 MLB Postseason telecast on TBS has seen double-digit growth compared to last season. Importantly, millennial viewership is up by 25% overall. More specifically, male millennial viewership is up 19% while female millennial viewership is up by an estimated 31%.
According to Cynopsis Media, the MLB postseason is averaging “4.146 million viewers over last year to become the most-watched postseason for the league since 2010, according to Nielsen Fast Nationals. On TBS, telecasts are averaging 5.4 million total viewers through Saturday to rank as the network’s most-viewed coverage on record through the second day of the Division Series. The network’s postseason coverage is up 39% in total viewers over last year to win the night in prime time across all of cable television each of the three nights, based on metered market rankings.” In addition, TBS’s “TV Everywhere platforms are also delivering spikes for the postseason to-date including live streaming coverage up 46% in unique visits.”
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