Deflategate Propels Patriots Game to Record Viewership

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Deflategate propelled the NFL’s opening weekend game involving the Patriots and Tom Brady to record numbers. According to Cynopsis Media:

  • 27.4 million viewers watched the game making it the second most watched NFL Kickoff game in history
  • The contest registered a national household rating of 16.2/28, also the second best ever.
  • NBC Sports Live Extra’s live stream of the game generated record-setting digital numbers with fans consuming more than 32 million minutes
  • The game was the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history

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