Changing the Game: How Smartphones are Impacting College Football Fandom

These stats demonstrate the profound impact mobile devices are having on college football viewership habits. I have highlighted a few of the trends I thought were interesting.

College Football Fans Smartphone Uses
2012 2013 2014
Total Smartphone Owners Who Are College Football Fans 93,154,000 89,952,000 89,345,000
Used Smartphone for Sports-Related Purpose 53,686,000/57.6% 56,671,000/63.0% 62,158,000/69.6%
Check Scores of Games 44,656,000 47,209,000/52.5% 47,803,000/53.5%
Take Pictures of Game Attending n/a n/a 39,994,000/44.8%
Used Social Media (Net) n/a 35,785,000/39.8% 36,201,000/40.5%
Used Facebook to follow/post about a sport (player, team, league, etc.) 18,505,000 22,673,000/25.2% 21,911,000/24.5%
Watch Sports-related Video on YouTube 18,788,000 18,225,000/20.3% 17,917,000/20.1%
Used Instagram to follow/post about a sport (player, team, league, etc.) n/a 11,112,000/12.4% 13,412,000/15.0%
Used Twitter to follow/post about a sport (player, team, league, etc.) 10,184,000 11,206,000/12.5% 12,582,000/14.1%
Used Pinterest to follow/post about a sport (player, team, league, etc.) 6,360,000 6,063,000/6.7% 8,239,000/9.2%
Used Google+ to follow/post about a sport (player, team, league, etc.) 7,941,000 7,794,000/8.7% 8,116,000/9.1%
Used Tumblr to follow/post about a sport (player, team, league, etc.) 5,118,000 5,889,000/6.5% 6,524,000/7.3%
Visit Specific Team Website 21,701,000 25,060,000/27.9% 26,838,000/30.0%
Read Sports Articles/Blogs 24,657,000 27,171,000/30.2% 26,413,000/29.6%
Visit League Website 19,188,000 22,206,000/24.7% 23,132,000/25.9%
Watch Sports Live/On Demand 13,459,000 16,669,000/18.5% 21,274,000/23.8%
Follow Fantasy Teams 12,355,000 14,955,000/16.6% 15,305,000/17.1%
Buy Tickets To Games 6,145,000 7,217,000/8.0% 10,450,000/11.7%
Buy Sports Logo Apparel 4,934,000 6,513,000/7.2% 8,423,000/9.4%
Buy Sports Footwear 5,306,000 5,430,000/6.0% 5,843,000/6.5%
Other 761,000 1,623,000/1.8% 1,097,000/1.2%
Have not used for activities related to sports 39,468,000 33,281,000/37.0% 27,187,000/30.4%
Source: SBRnet/Tag: Social Media, Mobile, Sports Technology Football

Image from Google Images

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