Levi’s Reinventing its Brand via Sports

One year ago Levi’s experimented with sports marketing in a big way. The company committed to a multi-year, multi-million dollar stadium naming rights deal in California and followed that up by launching NFL-licensed 49ers branded clothing. Today they A major expansion of that strategy. They are adding six additional teams. According to SBJ, “The new teams are the Bears, Broncos, Packers, Patriots, Giants and Jets. The Levi’s NFL Collection will feature both men’s and women’s apparel, with all styles featuring team logos and colors. Prices will range from $35-158, and the items are available starting today at retail locations and at Levi.com

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